Online sales have more than doubled. On the wholesale side, “the only reason we are not up more than 50% is that we can’t keep up with supply,” said Mr. Rusco, 37, who started the company as a hobby while attending Emporia State business school. He has hired about 15 new employees and signed a lease for a larger warehouse.
Plans for a new, larger store, in the works before the pandemic, are moving forward. The project will include three or four floors of hotel rooms, Commercial Street’s first since the 75-room Mit-Way Hotel closed in 1989.