A Q&A with the Founder of Idio Sports, the Disc Golf Shoe Company


Craig
Kitchens
started
Idio
via
Kickstarter
and
has
now
sold
more
than
7,000
pairs


Idio
Sports
founder
Craig
Kitchens.


Disclosure:
Ultiworld
Disc
Golf
contains
product
affiliate
links. We
may
receive
a
commission
if
you
make
a
purchase
after
clicking
on
one
of
these
links.

The
disc
golf
market
has
exploded
in
recent
years,
with
a
host
of
new
disc
manufacturers,
backpack
and
cart
companies,
clothing
brands,
and
more.
One
of
the
newer
entrants
to
the
disc
golf
industry
is

Idio
Sports
,
a
shoe
company
that
launched
via
a

Kickstarter
,
funded
by
nearly
2,000
people
to
the
tune
of
$266,000.
Idio
launched
the
first
purpose-made
disc
golf
shoe,
the

Syncrasy
,
entering
the
market
after
some
bigger
brands
like
Keen
had
attempted
to
market
existing
shoes
to
disc
golfers
in
the
past.

We
caught
up
with
Craig
Kitchens,
the
founder
of
Idio
Sports,
to
check
in
with
how
things
are
going
for
the
company
after
its
first
year.


Ultiworld
Disc
Golf:
You
have
designed,
manufactured,
and
brought
to
market
the
first
and
only
purposely
made
disc
golf
shoe.
Congratulations!
What
makes
the

Syncrasy

a
disc
golf
shoe?
What
are
the
special
features?

Idio’s
Craig
Kitchens:
There
are
a
few.
Our
shoes
have
a
multi-directional
tread
design
to
better
handle
sideways
run-ups
and
multiple
throwing
stances.
There
is
a
a
pivot
area
in
the
heel
designed
to
allow
the
foot
to
release
from
its
plant
position
protecting
the
knee
from
torque.
There
are
“zonal”
flex
zones
so
the
toe
box
can
flex
during
high
fidelity
situations
like
putting,
jump
putting,
straddle
outs,
and
X
stepping,
yet
remain
rigid
during
high
force
situations
like
driving.
There
is
a
toe
guard
to
prolong
the
lifespan
of
the
toe
box
from
dragging
on
the
tee
pad.
It
also
has
a
waterproof
liner.


You
launched
your
Kickstarter
in
July
of
2021
and
raised
$266,938
and
it
was
about
a
year
ago
that
you
shipped
out
your
first
batch
of
shoes.
What
have
you
learned
in
the
past
year?
What
changes
were
made
from
the
Kickstarter
run
to
the
current
production
run?

We’ve
been
studying
the
product
a
lot
and
taking
a
lot
of
feedback
through
the
year
to
see
what
people
have
been
enjoying
and
what
maybe
hasn’t
worked.
The
shoe
performs
really
well,
so
we
haven’t
had
to
make
any
big
updates
to
the
overall
design.
Although,
as
a
footwear
company,
we
hope
to
have
other
models
in
the
lineup,
but
as
the
original
disc
golf
platform,
it’s
working
very
well.

The
biggest
challenge
in
the
current
model
is
finding
that
balance
between
grip
and
longevity.
Being
the
first
disc
golf
shoe
company,
we
have
studied
the
player’s
movements
and
their
needs,
as
well
as
the
surfaces.
We
didn’t
have
a
great
baseline
to
start
with
to
tell
us
what
is
the
proper
hardness
for
the
rubber
compounds
we
would
need
to
use.
We
could
look
at
hiking
shoes,
but
that’s
all
off-road.
And
we
could
look
at
running
shoes,
and
that’s
all
on-road.
And
as
disc
golfers,
we’ve
got
to
do
a
little
of
both.
We’ve
got
a
lot
of
zonal
torque
to
account
for.
And
the
surfaces
we
play
on
can
vary
greatly
depending
on
the
course,
the
weather,
and
what
time
of
year
you
are
playing.
When
we
selected
our
hardness
we
wanted
to
make
sure
it
was
first
and
foremost
sticky.
The
Idio
brand
has
always
been
performance-based.
Footwear
is
the
first
link
in
performance,
from
the
ground
to
the
user.
As
disc
golfers,
we
need
to
be
able
to
plant
that
shoe
into
whatever
surface
we
are
playing
on
and
have
full
trust.
So
we
went
a
little
softer
with
the
rubber
we
were
using.
It’s
been
gripping
hard.
It’s
been
sticking
and
for
most,
its
lifespan
has
been
very
good
as
well.
The
challenge
that
we
are
facing
is
disc
golfers
are
all
built
differently.

As
a
startup,
we
really
only
have
funding
for
one
model
as
of
now.
So
it’s
got
to
fit
a
wide
range
of
players.
So
we’ve
been
seeing
a
lot
of
variance
in
our
“wear-time”
from
four
months
on
the
low
end
for
someone
who’s
really
hard
on
their
feet,
then
all
the
way
up
through
a
year
of
use
with
others.
So
it’s
a
huge
range
depending
on
the
player
and
how
they
are
on
their
feet,
and
conditions
such
as
weather,
playing
surface,
as
well
as
storage
and
overall
equipment
care.
So
to
try
and
align
our
wear
times
a
little
more
across
the
board,
we’ve
bumped
up
the
hardness
a
bit.
We
have
to
do
that
incrementally.
For
those
who
don’t
know,
it’s
like
a
car
tire.
A
touring
tire
is
very
firm
and
you
get
max
miles
and
racing
tires
are
very
soft,
but
they
wear
out
really
quickly.
So
durability
and
grip
are
on
opposite
sides
of
the
scale.
We
don’t
want
to
over-harden,
because
then
people
start
slipping.
It
would
be
irresponsible
and
it
doesn’t
fit
our
brand.
So
we
have
hardened
it
this
year
and
now
we
are
studying
to
see
how
that
is
affecting
the
user.
So
far
it
has
been
very
well
received
throughout
our
entire
customer
base.

We’ve
also
improved
our
bonding
and
gluing
process,
mainly
in
the
heel
area
where
the
pivot
point
is
located.
You’ve
got
a
shoe
that
is
like
no
one’s
ever
had
to
design
before
where
you
are
torquing
over
and
over
into
that
heel
zone.
Then
when
players
get
off
the
course
they
might
grab
the
shoe
by
the
heel,
sometimes
still
tied,
and
pull
off
the
shoe
improperly.
The
majority
of
our
warranty
claims
were
heel
delaminations,
where
the
heel
would
separate.
We
still
maintained
a
very
good
industry
standard
in
warranty
claims
of
just
around
2%.
I
believe
Nike
is
like
3%
and
Adidas
is
2%.
So
our
quality
of
product
from
the
very
beginning
has
always
been
very,
very
good.


How
many
production
runs
have
you
had,
and
roughly
how
many
shoes
were
in
each
of
those
production
runs?
Where
are
they
manufactured?

We’ve
had
four
including
the
Kickstarter.
Our
fifth
one
has
now
just
finished
fulfillment.
Each
run
is
normally
between
1,200
to
1,500
pairs.
They’re
manufactured
in
China.


How
did
the
process
work
from
creating
the
initial
design
to
getting
the
shoe
manufactured
in
China?

I
have
a
technical
design
background.
I
was
working
on
my
transfer
degree
to
get
into
Oregon
for
industrial
design
in
their
shoe
program.
I
designed
all
the
initial
concepts
and
did
all
of
the
market
research
for
the
shoe.
But
I
didn’t
have
a
shoe
manufacturing
background.
Through
some
trial
and
error,
luckily,
I
was
able
to
find
a
design
house
based
out
of
Scotland
called
Laceless
Designs.
They
were
also
a
new
business
trying
to
grow
their
brand
so
it
made
for
a
perfect
partnership.
At
the
time
Laceless
was
comprised
of
two
friends
who
came
from
footwear
manufacturing
and
design,
so
they
had
all
the
wherewithal
and
connections
within
the
footwear
industry.
They
took
my
rudimentary
design
concepts
and
turned
it
into
manufacturing
documents
that
included
specs,
lug
depth,
and
durometer
readings
(the
hardness
of
the
rubber).

Laceless
helped
us
find
a
smaller
factory
willing
to
work
with
startups
like
us
that
can’t
meet
huge
minimum
order
quantities.
In
manufacturing,
you’ve
got
to
pay
a
premium
if
you’re
ordering
a
small
amount,
which
is
really
challenging.
I
can
have
video
meetings
with
their
whole
manufacturing
team
and
they
are
very
open
to
feedback.
We
run
lots
of
tests
together.
It’s
been
a
great
relationship.


What
has
been
your
biggest
challenge
with
the
manufacturing
process?

Because
we
are
doing
business
overseas,
testing
and
getting
products
is
really
difficult.
That’s
the
biggest
challenge,
especially
for
us
as
a
startup
where
we’re
trying
to
plan
out
the
manufacturing
schedule
in
advance.
If
we
order
1500
shoes,
it’s
only
going
to
last
us
three
months,
and
then
it
takes
six
months
to
get
new
product.
So
we
sit
here
for
two
months,
burning
our
cash.
If
we
could
get
product
here
quicker
or
we
could
get
more
of
it,
we
would
be
much
better
off,
but
that’s
not
a
manufacturing
problem.
That’s
a
capital
problem.
Still,
if
we
could
get
it
here
quicker
and
more
efficiently,
then
we
could
better
estimate
that
manufacturing
schedule
and
keep
a
regular
flow
of
product.

I’m
testing
a
new
model
right
now.
We
have
to
go
back
and
forth
with
prototypes
many
times.
The
factory
sends
them
over,
I
test
and
inspect
them,
provide
my
feedback,
send
them
back,
and
wait
for
an
updated
prototype.
The
shipping
is
very
costly
plus
the
whole
process
is
time-consuming.
But
these
are
problems
that
I
think
any
footwear
company
has,
as
far
as
their
manufacturing,
it’s
just
we
can’t
deal
with
it
as
easily
because
we
don’t
have
the
resources
the
big
companies
do.


Does
Laceless
have
any
ownership
stake
in
Idio?

No,
they
don’t
have
an
ownership
stake.
At
the
time
I
linked
up
with
them,
they
were
also
in
their
startup
phase,
so
it
was
a
mutually
beneficial
collaboration.
The
Syncrasy
was
the
first
product
of
its
kind,
and
they
were
able
to
help
bring
it
to
market,
so
they
were
very
excited
to
be
involved
in
this
project.
We’ve
created
a
very
good
relationship
out
of
it
since
then.

Idio
is
owned
100%
by
me
as
a
single
owner
LLC
and
I
would
like
to
keep
it
that
way

although
we
could
do
a
lot
with
an
investor
to
increase
our
inventory
and
help
launch
our
next
model.
For
now,
we
will
grow
it
slowly
and
organically
unless
something
promising
comes
along.


I
spoke
with
about
30
players
at
Worlds
about
their
shoes
as
part
of
another
article
I
am
working
on.
I
also
took
pictures
of
70-something
shoes
of
the
the
top
players.
The
only
players
wearing
Idios
were
sponsored
players

Nate
Sexton

and

Corey
Ellis
,
as
well
as

Paige
Shue

and

Aaron
Gossage
.
Why
aren’t
more
pros
wearing
your
shoes
at
this
point,
considering
it
is
the
only
shoe
designed
for
disc
golf?

Disc
golf
has
a
history
of
having
gimmicky
things
come
into
our
industry,
and
it
takes
a
long
time
to
prove
our
worth
and
that
we
are
in
this
for
the
long
run.
It’s
made
it
hard
to
get
more
people
into
them.
And
I
think
there’s
still
a
certain
amount
of
skepticism
around
a
shoe
made
by
a
start-up.
We’ve
got
some
great
players
already,
which
you
mentioned,
as
well
as

Paige
Pierce

who
is
out
with
an
injury.

There’s
a
switch
that
happens
when
a
company
becomes
legitimate
and
that’s
something
that
I’ve
been
working
on,
by
becoming
a
sponsor
of
the
pro
tour
and
individual
players.
We
had
a
lot
of
players
approaching
us,
in
the
beginning,
pre-kickstarter,
wanting
to
represent
our
product.
One
such
player
told
me
something
like
“I
love
helping
small
business.
Send
me
some
product
and
I’ll
wear
it
and
help
get
your
name
out
there.”
After
fulfilling
our
Kickstarter
orders,
I
told
him
that
I
could
send
him
some
free
shoes.
He
told
me
I
should
contact
his
agent,
implying
that
I
would
need
to
pay
him
to
wear
our
shoes.
After
Kickstarter,
we
had
a
paid
athlete
in
Nate
Sexton
and
that
legitimized
our
position
of
sponsorship,
so
why
wear
and
support
our
product
for
free
when
others
are
getting
paid
to
do
it?

There
are
very
few
players
who
have
agreed
to
wear
our
shoes
for
free,
yet
most
players
pay
for
their
shoes
from
the
big
brands.
Some
will
even
make
social
media
posts
about
how
great
their
Nike
shoes
are
that
they
are
wearing
for
free
hoping
to
get
a
sponsorship
from
that
brand.
But
if
I
asked
them
to
put
something
out,
they
won’t
do
it.
It’s
a
little
frustrating
because
we’ve
made
a
shoe
specifically
for
disc
golfers
by
disc
golfers.
We’re
trying
to
support
disc
golf.
Let’s
help
each
other
out.

It’s
also
not
unheard
of
for
a
player
to
choose
not
to
wear
the
Idios
solely
based
on
looks
or
because
it
won’t
color
coordinate
with
their
outfits.
A
major
player
who
I
sent
shoes
to
told
me
he
really
liked
them.
They
gripped
well,
were
very
comfortable,
and
he
couldn’t
find
anything
wrong
with
them,
but
ultimately
didn’t
want
to
wear
them
because
he
didn’t
like
the
way
they
looked.
That’s
ok.
Shoes
are
still
a
very
individualized
product.
Not
one
shoe
is
going
to
satisfy
every
need
for
every
player.
We
do
our
best
to
take
care
of
the
most
important
needs.
Trusting
your
footwear
and
ultimately
lowering
your
score.
I
think
the
shoes
look
quite
appropriate
for
that.

It’s
also
extremely
difficult
to
convince
a
player
at
the
pro
level
to
change
something
that
they
have
come
to
rely
on
as
part
of
their
form.
The
body
learns
how
a
shoe
performs
and
adapts
to
that
set
of
data
that
the
shoe
is
built
around.
Again,
back
to
tires:
If
a
race
car
driver
changes
their
tire
brand,
the
handling
characteristics
of
the
car
completely
change
and
they
have
to
relearn
how
to
drive
that
car
at
its
most
extreme
limits.
These
players
are
race
cars,
and
any
little
change
can
ultimately
mess
with
their
livelihood.
When
I
asked
Anthony
Barela
to
try
the
Syncrasys
on
at
OTB
Open
this
year
and
throw
into
our
test
net,
he
declined.
He
said
that
he
has
to
have
Boost,
a
technology
that
Adidas
created
for
runners.
But
it’s
the
feeling
of
that
dataset
that
he
built
his
form
around
since
he
was
a
kid.
That’s
why
it’s
much
easier
to
get
amateurs
to
try
the
shoes
on,
because
their
form
is
still
taking
shape
and
more
easily
adaptable.
Players
now
have
the
opportunity
to
build
their
form
around
technologies
that
are
made
for
them.

So
all
in
all,
it’s
very
hard
to
get
players
at
a
pro
level
to
try
and
switch
to
our
shoes.
That’s
why
I
am
so
grateful
that
we
have
the
ones
we
have
who
understand
the
value
at
a
much
deeper
level
and
have
connected
with
the
product.
Paige
Pierce
was
such
a
huge
win
for
us
because
here
is
a
player
who
is
an
absolute
Formula
One
car,
where
her
game
is
so
tuned
that
it’s
hard
to
squeeze
out
any
more
performance
simply
by
changing
a
piece
of
equipment.
Then
you’ve
got
Ellis
and
Gossage
who
are
killing
it
right
now
and
proving
the
technologies
work
even
at
the
highest
level
of
competition.
And
then
Paige
Shue
who
isn’t
sponsored
but
sees
the
value
we
are
bringing
and
is
willing
to
help
put
us
out
there.
We
also
had
Andrew
Marwede
put
the
shoes
on
for
the
first
time
at
Maple
Hill
and
got
an
ace.
It’s
not
the
first
time
that
happened
or
a
customer
went
out
their
first
time
and
shot
their
personal
best.
We
get
people
writing
to
us
all
the
time
about
this
Syncrasy
effect.


What
have
you
found
the
most
to
be
the
most
successful
path
for
doing
your
marketing
doing
your
advertising?

Definitely
in-person.
Going
to
events
and
doing
on-site
vending,
getting
the
shoes
on
customers,
giving
people
a
chance
to
see
and
feel
our
shoe
person.
I
think
that’s
had
the
biggest
impact
for
us.
Not
just
on-site
conversion,
but
awareness,
validity,
getting
to
meet
a
lot
of
people
who
are
also
out
there,
networking
with
players
and
other
businesses
as
well.
I
would
definitely
put
more
money
into
that
if
I
could.


Why
weren’t
you
at
Worlds
with
a
booth
in
the
flymart?

It’s
so
hard
for
us
as
a
team
of
two
to
travel
to
events
like
that.
We
would
need
to
shut
down
our
office,
drive
across
the
country
with
a
bunch
of
product,
and
then
afterward
drive
back.
It
just
isn’t
possible.
I’m
looking
into
hiring
a
team
of
people
for
next
year,
maybe
a
couple
of
players
who
are
out
there
on
tour
grinding
who
would
be
willing
to
work
hard
and
get
some
more
income
for
the
road.


Roughly,
how
many
shoes
have
you
sold
so
far?
And
has
that
met
your
expectations?

Somewhere
around
7,000
to
8,000.
It
has
exceeded
our
expectations.
I
knew
it
was
something
that
was
going
to
be
successful.
It
was
just
a
matter
of
proper
planning,
proper
care,
and
proper
nurturing.
But
the
idea
and
the
concept
I
knew
would
be
a
successful
one.
I
set
these
goals
in
our
manufacturing
schedule
with
how
much
we
order
in
each
run
and
we’re
constantly
selling
out,
which
shows
we
are
exceeding
our
expectations.


Barefoot
shoes
have
become
very
popular
in
the
sport.
Your
shoe
seems
to
be
influenced
by
barefoot
shoes,
but
doesn’t
quite
fit
the
classification.

Yeah,
to
be
barefoot,
first
and
foremost,
you
need
to
be
zero
drop.
Having
a
zero-drop
shoe
is
one
of
my
goals.
We
didn’t
do
that
with
the
Syncrasy
because
it
is
our
first
shoe
and
we
wanted
to
make
it
for
a
wide
audience.
The
transition
to
zero-drop
shoes
can
be
hard
on
some
people
and
induce
injury.

Also,
having
a
big,
wide
natural
toe
box
is
another
aspect
of
barefoot
shoes.
We
tested
some
wider
toe
boxes
and
they
induced
too
much
lateral
slip.
So
when
you
plant
and
pivot,
there’s
no
sidewall
in
the
shoe
because
it’s
so
wide
that
there’s
nothing
to
keep
your
foot
from
shifting.
We
went
with
something
more
tapered,
with
more
support.

Another
aspect
of
barefoot
that
doesn’t
work
well
for
a
disc
golf
shoe
is
how
thin
and
flexible
the
outsole
needs
to
be.
Don’t
get
me
wrong

because
I
am
a
fan
of
barefoot
in
the
right
setting

but
what
we
do
as
disc
golfers
is
extremely
unnatural.
We
are
running
sideways
planting
into
one
side
of
our
body,
torquing
our
hips
open
with
extreme
force,
internally
rotating
our
trailing
leg,
and
whipping
a
piece
of
plastic
hundreds
of
feet
through
the
air.
The
flexible
nature
of
the
barefoot
outsole
buckles
under
this
kind
of
load
and
rolls
under
the
foot.
Everyone
has
seen
shots
of
Calvin
Heimburg
rolling
his
ankle.
Although
the
Nike
Frees
he
wears
are
not
barefoot
shoes,
they
do
have
a
very
flexible
outsole.
Asking
Calvin
to
change
his
shoes
would
be
asking
him
to
change
his
whole
swing.
He
has
likely
come
to
rely
on
that
ankle
roll.


What
colorways
do
you
have
planned?

All
our
new
colorways
are
bright
and
fun
and
doing
very
well.
It’s
proven
that
people
like
bright,
kind
of
fun
colors.
For
the
Kickstarter,
we
had
to
go
safe
and
try
to
meet
everybody’s
tastes.
For
this
run,
we’ve
been
able
to
do
some
fun
stuff.
We’ll
continue
to
sprinkle
in
some
more
player
models,
like
we’ve
done
with
the

Sextons

in
the
past.


How
are
you
able
to
compensate
sponsored
players?
What
is
different
about
your
player-sponsored
models?

I
try
to
keep
a
small
team
for
now
that
way
I
can
treat
them
fairly
and
equally.
Since
we
are
a
smaller
brand,
you
get
a
very
personal
relationship
with
me.
I
am
willing
to
be
flexible
and
help
out
in
other
ways
where
we
can.
For
instance,
I
designed
Corey
Ellis’s
new
logo.
My
fiancee
is
a
nutritionist
and
willing
to
add
value
to
the
player
through
her
services
if
they
need
it.
We
treat
our
players
like
family,
and
that’s
what
I
love
about
our
team.
It’s
hard
being
on
the
road
and
grinding
like
they
are.
These
athletes
have
a
lot
on
their
plates
professionally
not
to
mention
things
they
may
be
dealing
with
in
their
personal
lives.
Rosie
and
I
hope
each
one
feels
like
they
can
come
to
us
for
anything
and
we
will
do
our
best
to
help.
Even
if
that
means
helping
them
find
a
place
to
stay
at
their
next
stop.

We
sell
the

Sextons

for
$20
more
than
the
regular
shoes.
Nate
is
getting
a
disbursement
of
that.
We
add
extra
value
for
the
customer
as
well
by
including
a
matching
shoe
bag
and
a
limited
edition
keychain.
There
are
a
lot
of
collectors
as
well
who
I
think
like
to
grab
those
limited-edition
shoes.
So
it’s
cool
to
be
contributing
to
that
side
of
the
market.


How
many
rounds
do
you
estimate
you
could
play
in
a
period
of
Idios?
What
is
the
shoe’s
intended
lifespan?

It
definitely
varies.
You
get
a
player
who’s
really
nimble
and
light
on
their
feet,
like
Paige,
and
she
might
want
two
pairs
of
shoes
a
year,
and
that
is
because
she
would
want
a
different
color
to
change
to
or
a
dry
pair
just
in
case
she
gets
soaked.
Then
you
have
Aaron
Gossage,
who
drives
a
lot
of
power
from
his
legs
and
throws
more
forehands,
which
typically
induces
more
toe
drag
and
wear.

Like
any
performance
shoe
in
any
other
brand,
the
life
expectancy
is
really
determined
by
the
the
wear
of
the
rubber
outsole.
Once
that’s
gone,
it’s
time
to
scrap
shoes.
Some
customers
will
come
to
us
with
a
warranty
claim
for
a
huge
hole
that
they
gouged
into
the
“drag
on”
toe.
It’s
rubber,
it’s
going
to
wear
through
if
you
consistently
drag
on
it.
But
the
process
is
going
to
take
much
longer
because
we
added
that
extra
level
of
protection.
Did
it
perform
well
for
them?
Yes.
Did
it
outlast
other
shoes
because
it
has
that
extra
level
of
protection?
Yes.
Then
we’ve
done
our
job.
It’s
just
setting
proper
expectations
with
customers.

If
you
want
something
super
long
lasting,
get
a
steel-toed
work
boot.
If
you
want
the
best
performing,
get
an
Idio.
It’s
still
going
to
have
a
longer
lifespan
because
of
the
high-rise
sidewalls
and
drag-on
toe.
The
Idio
Syncrasy
is
a
performance
shoe
first.
It’s
durable,
sticky
rubber
and
it
lasts
players
plenty
of
time,
like
a
running
shoe.
If
a
disc
golfer
cares
about
performance,
they
care
about
their
score,
and
they
care
about
comfort
on
multi-round
days,
they
should
be
considering
our
products.
They’re
still
going
to
last
you
just
as
long
or
longer
than
other
shoes
because
they’re
reinforced.


Do
you
think
a
major
shoe
brand
will
ever
come
out
with
a
disc
golf-specific
model?

Yes,
at
some
point.
We
all
know
the
growth
of
disc
golf
is
real
and
where
that
is
going.
It’s
just
a
matter
of
time.
Keen
tried
for
a
while.
Latitude
tried
by
using
an
open-source
mold
that
looked
like
it
came
from
Adidas.
And
then
a
company
called
Bite,
which
was
a
golf
company
that
tried
transitioning
a
current
model
into
the
disc
golf
space.
I’d
say
we’re
the
first
endemic
disc
golf
footwear
company.

Do
I
think
Nike
or
Adidas
will
anytime
soon?
I
don’t
think
so.
It’s
not
there
yet
for
them.
For
them
to
get
into
a
sport,
it’s
a
huge
investment.
And
there’s
got
to
be
a
huge
demand
for
them
to
do
it.
But
a
smaller
brand
that
already
serves
niche
sports
or
activities
could,
but
it
would
still
be
costly.

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