2023 Fandom Survey: How Fans Feel about Disc Manufacturers


A
detailed
analysis
of
the
disc
manufacturers
preferred
by
varied
segments
of
disc
golf
fans

Jussi
Meresmaa,
right,
signing
Eagle
McMahon
to
his
previous
contract.
Eagle
is
a
free
agent
right
now.

This
article
is
part
of
a
series
which
will
be
released
throughout
the
offseason
based
on
the
2023
Ultiworld
Disc
Golf
/
StatMando
Fandom
Survey.
If
you
wish
to
learn
more
about
the
survey
and
the
demographics
of
the
survey
respondents,
please
read

this
accompanying
article
.

Disc
golfers
are
passionate
about
the
discs
they
throw
and
the
manufacturers
who
make
them.
This
article
shares
some
of
the
data
collected
through
the
Fandom
Survey
on
disc
manufacturers.
Note
the
word
“manufacturer”
is
used
loosely
here,
as
many
of
the
companies
covered
don’t
physically
produce
their
own
discs.
Nevertheless,
we’ll
use
the
word
manufacturer,
but
are
really
referring
to
disc
brands.

We
asked
survey
participants
how
they
felt
about
nine
different
disc
manufacturers
on
a
10-point
scale,
where
a
score
of
0
was
considered
a
maximum
“dislike”
and
10
was
considered
a
maximum
“love.”
The
Fandom
Scores
below
are
the
average
of
the
scores
given
by
the
3,040
survey
respondents.


2023
Average
Manufacturer
Fandom
Score

  • MVP
    showed
    a
    sizeable
    lead
    on
    the
    competition,
    which
    is
    certainly
    tied
    to
    having
    the
    most
    popular
    MPO
    player
    in
    the
    world,
    Simon
    Lizotte.
    It
    is
    reasonable
    to
    speculate
    MVP
    would
    not
    have
    been
    #1
    if
    we’d
    included
    this
    section
    of
    questions
    in
    the
    2022
    survey.
    But
    would
    Discmania
    be
    ranked
    higher
    if
    Lizotte
    hadn’t
    left?
  • The
    two
    biggest
    manufacturers,
    Innova
    and
    Discraft,
    nearly
    tied
    in
    Fandom
    Score.
  • Paul
    McBeth
    is
    the
    marquee
    player
    on
    Discraft,
    yet
    he
    had
    a
    lower
    average
    Fandom
    Score
    (6.66)
    than
    the
    company.
    Discraft’s
    highest-profile
    FPO
    player,
    Paige
    Pierce,
    also
    had
    a
    lower
    average
    Fandom
    Score
    (5.89)
    than
    the
    company.
    Other
    marquee
    players
    with
    lower
    average
    Fandom
    Scores
    than
    their
    sponsor
    included
    Catrina
    Allen
    (DGA)
    and
    Nikko
    Locastro
    (Lone
    Star).
    On
    the
    other
    hand,
    Lizotte
    (MVP),
    Kristin
    Tattar
    (Latitude
    64),
    Calvin
    Heimburg
    (Innova),
    Gannon
    Buhr/Isaac
    Robinson
    (Prodigy),
    and
    Ricky
    Wysocki
    (Dynamic
    Discs)
    are
    all
    top
    players
    with
    average
    Fandom
    Scores
    that
    exceeded
    their
    manufacturer’s
    score.
  • Prodigy
    and
    Lone
    Star
    had
    average
    Fandom
    Scores
    well
    below
    all
    the
    other
    manufacturers.
    What
    would
    Prodigy’s
    popularity
    have
    looked
    like
    before
    the
    Buhr
    contract
    dispute?
    How
    about
    Lone
    Star
    before
    they
    tried
    to
    make
    everyone
    and
    their
    dog
    a
    sponsored
    player
    and
    were
    still
    running
    the

    immensely

    popular
    (but
    confusing)
    “Run
    Ricky
    Run”
    commercials?
    We’ll
    never
    know,
    but
    moving
    forward
    we
    plan
    on
    asking
    these
    manufacturer
    questions
    annually
    to
    gain
    a
    long-term
    view
    of
    this
    changing
    landscape.

Here
is
the
distribution
of
respondent
scores
for
each
manufacturer
represented
as
percentages
of
the
total
number
of
responses:


2023
Percentage
Manufacturers
Fandom
Score
Spread

  • Innova
    and
    Discraft
    had
    remarkably
    similar
    score
    distributions.
    Innova
    had
    slightly
    more
    respondents
    giving
    it
    top
    scores
    between
    8
    and
    10,
    but
    also
    more
    respondents
    giving
    it
    poor
    scores
    between
    0
    and
    3.
    Discraft
    scores
    were
    less
    polarizing,
    but
    amazingly,
    their
    scores
    average
    out
    to
    be
    the
    same
    up
    to
    the
    first
    decimal
    point.
  • DGA
    stretched
    out
    the
    y-axis
    with
    a
    lot
    of
    5s.
    Despite
    being
    the
    oldest
    company
    in
    the
    sport
    (founded
    in
    1976),
    many
    respondents
    may
    not
    know
    of
    DGA.
    It
    might
    come
    as
    a
    surprise
    that
    DGA
    received
    a
    higher
    percentage
    of
    low
    scores
    than
    manufacturers
    like
    Innova
    and
    Discraft,
    who
    one
    may
    have
    expected
    to
    be
    more
    polarizing.
  • MVP
    had
    the
    fewest
    low
    scores
    (0-3).

Preference
gaps
for
“Home”
locations
for
several
manufacturers
are
presented
in
the
chart
below
(some
manufacturers
have
several
homes).
A
preference
gap
is
the
difference
between
the
average
Fandom
Score
from
a
particular
segment
of
respondents
and
the
average
of
all
3,040
respondents.
Positive
values
indicate
the
focal
fan
segment
gave
higher
Fandom
Scores
than
the
total
respondent
average.
Negative
scores
mean
the
opposite.


State/Country
Manufacturer
Preference
Gaps

  • Preference
    gaps
    are
    maximized
    when
    manufacturers
    have
    relatively
    low
    average
    Fandom
    Scores
    across
    survey
    respondents.
    For
    example,
    Kansans
    gave
    Dynamic
    Discs
    a
    lukewarm
    average
    Fandom
    Score
    of
    6.92,
    but
    this
    is
    significantly
    higher
    than
    the
    average
    score
    given
    to
    Dynamic
    Discs
    across
    all
    survey
    respondents
    (5.26),
    making
    this
    the
    largest
    hometown
    preference
    gap.
    Like
    most
    of
    our
    charts,
    you
    can
    see
    more
    data
    by
    mousing
    over
    each
    bar
    (or
    touching
    them
    on
    a
    touchscreen).
  • Prodigy,
    based
    in
    Georgia,
    had
    the
    second-largest
    hometown
    preference
    gap.
    Prodigy
    has
    a
    reputation
    for
    being
    a
    strong
    brand
    in
    the
    southern
    United
    States;
    they
    also
    had
    sizeable
    preference
    gaps
    from
    Tennesseans
    and
    South
    Carolinians.
    Surprisingly,
    there
    was
    only
    a
    small
    hometown
    preference
    gap
    for
    Prodigy
    in
    Finland,
    where
    Seppo
    Paju
    and
    his
    family
    have
    worked
    to
    grow
    the
    sport,
    including
    running
    a
    professional
    tournament
    series.
  • In
    contrast,
    Discmania
    had
    quite
    a
    large
    home
    preference
    gap
    in
    Finland.
    Perhaps
    Jussi
    Meresma’s
    efforts
    in
    growing
    the
    sport
    in
    Finland,
    including
    hosting
    the
    European
    Open,
    were
    appreciated
    more
    than
    Prodigy’s
    efforts.
    It
    was
    not
    public
    knowledge
    that
    Discmania
    had
    been
    purchased
    by
    House
    of
    Discs
    when
    our
    survey
    was
    conducted.
    In
    Sweden,
    where
    Discmania
    discs
    are
    actually
    manufactured,
    respondents
    had
    a
    negative
    preference
    gap,
    meaning
    Swedish
    respondents
    liked
    Discmania
    less
    than
    the
    average
    respondent.
    This
    could
    be
    due
    to
    a
    Swedish-Finnish
    national
    sports
    rivalry.
    Discmania
    also
    had
    a
    substantial
    positive
    preference
    gap
    in
    their
    United
    States
    residence,
    Colorado.
  • Latitude
    64
    had
    high
    preference
    gaps
    in
    both
    their
    home
    in
    Sweden
    and
    their
    neighbor
    Finland,
    so
    maybe
    that
    negates
    the
    Swedish/Finnish
    rivalry
    theory.
    This
    could
    be
    an
    example
    of
    overall
    European
    favoritism
    for
    the
    brand
    or
    Latitude
    64
    making
    more
    of
    an
    effort
    to
    penetrate
    both
    the
    Finnish
    and
    Swedish
    markets.
  • Innova
    has
    a
    West
    headquarters
    in
    California
    and
    an
    East
    headquarters
    in
    Rock
    Hill,
    South
    Carolina,
    right
    across
    the
    border
    from
    Charlotte,
    North
    Carolina.
    In
    California,
    Innova
    has
    a
    positive
    hometown
    preference
    gap,
    but
    in
    South/North
    Carolina
    there
    is
    minimal
    preference
    gap
    relative
    to
    the
    average
    respondent,
    surprising
    given
    their
    many
    years
    of
    sponsoring
    the
    USDGC.
  • Conversely,
    MVP
    is
    a
    brand
    associated
    with
    the
    MVP
    Open
    in
    Massachusetts
    and
    local
    resident
    Simon
    Lizotte.
    The
    preference
    gap
    for
    MVP
    in
    Massachusetts
    was
    nearly
    twice
    as
    large
    as
    the
    gap
    for
    them
    in
    Michigan,
    where
    MVP
    is
    located.
  • While
    Lone
    Star
    is
    still
    disliked
    in
    Texas
    (4.58),
    Texans
    don’t
    dislike
    them
    as
    much
    as
    the
    average
    respondent
    (3.58).

In
addition
to
investigating
Fandom
Scores
for
disc
manufacturers
broadly,
we
can
evaluate
scores
based
on
participant
demographics.
Below
is
a
table
with
a
heat
map
showing
how
participants
with
different
political
viewpoints
scored
disc
manufacturers.
The
average
Fandom
Score
across
participants
for
each
manufacturer
is
presented
in
the
second
column.
The
average
Fandom
Score
in
each
cell
is
only
from
respondents
who
answered
the
other
survey
question
being
analyzed.
As
some
respondents
didn’t
answer
every
question,
the
average
Fandom
Scores
in
the
heatmap
may
vary
slightly
from
the
overall
Fandom
Scores
reported
here
and
in
other
articles.

The
cells
in
the
remaining
columns
show
the
preference
gap
for
the
focal
fan
segment
being
considered.
Positive
preference
gaps
are
in
green,
with
darker
shades
representing
larger
preference
gaps.
Negative
preference
gaps
are
represented
in
shades
of
red.
The
smaller
the
preference
gap,
the
closer
it
will
be
to
white.

  • Left-wing
    respondents
    gave
    MVP
    the
    largest
    positive
    preference
    gap,
    whereas
    they
    gave
    several
    brands
    significant
    negative
    preference
    gaps.
    Left-wing
    respondents
    showed
    the
    largest
    negative
    gap
    toward
    Lone
    Star,
    followed
    by
    Dynamic
    Discs,
    Prodigy,
    and
    Discraft.
  • Right-wing
    respondents
    gave
    Lone
    Star
    the
    largest
    positive
    preference
    gap,
    which
    is
    unsurprising
    after
    seeing
    their
    negative
    gap
    with
    left-wing
    respondents.
    As
    expected,
    these
    right-wing
    gaps
    look
    like
    the
    inverse
    of
    the
    left-wing
    gaps.
    The
    gaps
    were
    generally
    larger,
    but
    the
    large
    sample
    size
    of
    the
    left-wing
    respondents
    may
    have
    contributed
    to
    having
    smaller
    changes
    from
    the
    average.
  • Libertarians,
    who
    in
    US
    politics
    mostly
    vote
    alongside
    the
    right-wing,
    had
    smaller
    gaps
    than
    right-wing
    respondents
    but
    leaned
    in
    the
    same
    direction.
  • Survey
    respondents
    who
    indicated
    they
    were
    centrist
    or
    apolitical
    showed
    very
    few
    deviations
    from
    average
    respondents.
    It
    is
    interesting
    to
    note
    that
    more
    strongly
    leaning
    in
    either
    direction
    on
    the
    political
    spectrum
    intersects
    strongly
    with
    manufacturer
    fandom.
  • Remember
    that
    our

    overall
    pool
    of
    respondents

    leaned
    left-wing.
    The
    result
    is
    manufacturers
    who
    are
    liked
    more
    by
    left-wing
    respondents
    had
    an
    advantage
    in
    Fandom
    Score
    over
    companies
    with
    a
    right-wing
    preference.

Next,
we’ll
look
at
how
Fandom
Scores
for
disc
manufacturers
differed
across
respondent
age
groups.

  • The
    survey
    had
    more
    millennial
    respondents
    than
    all
    other
    generations
    combined,
    which
    caused
    their
    preference
    gaps
    to
    be
    relatively
    small.
    Nevertheless,
    that
    does
    not
    account
    for
    why
    millennials
    gave
    below-average
    Fandom
    Scores
    to
    all
    manufacturers
    besides
    MVP.
    It
    seems
    as
    if
    they
    are
    less
    generous
    with
    their
    scoring
    than
    other
    respondents
    regarding
    manufacturers.
    In
    a
    future
    article,
    we
    will
    see
    if
    this
    extended
    to
    their
    judgment
    of
    professional
    disc
    golfers.
  • I
    expected
    MVP
    would
    also
    have
    a
    positive
    preference
    gap
    with
    Gen
    Z/Alpha,
    but
    they
    didn’t.
    In
    fact,
    this
    was
    MVP’s
    worst
    generation
    gap.
    Nevertheless,
    they
    still
    received
    a
    respectable
    Fandom
    Score
    of
    7.06.
    Gen
    Z
    also
    had
    a
    negative
    preference
    gap
    for
    Latitude
    64.
    Gen
    Z/Alpha’s
    highest
    preference
    gap
    was
    for
    Prodigy.
    Perhaps
    this
    has
    something
    to
    do
    with
    Alden
    Harris’
    YouTube
    channel?
  • As
    we
    mentioned
    earlier,
    Innova
    and
    Discraft
    had
    nearly
    identical
    Fandom
    Scores,
    so
    seeing
    where
    they
    diverged
    can
    be
    interesting.
    Both
    Silent/Boomer
    and
    Gen
    X
    respondents
    preferred
    Innova
    to
    Discraft,
    with
    the
    opposite
    for
    Millennial
    and
    Gen
    Z/Alpha
    respondents.
  • Interestingly,
    Innova
    received
    their
    highest
    scores
    from
    the
    oldest
    and
    youngest
    respondents.
  • Discmania
    seemed
    to
    be
    more
    popular
    with
    younger
    respondents
    and
    Latitude
    64
    more
    popular
    with
    older
    respondents.
  • Silent/Boomer
    respondents
    were
    the
    most
    generous
    with
    their
    scoring
    of
    the
    manufacturers.
    They
    gave
    the
    largest
    positive
    preference
    gaps
    of
    any
    generation
    to
    six
    of
    the
    nine
    manufacturers.

We
had
over
twice
as
many
respondents
in
2023
compared
to
2022,
but
the
source
of
respondents
can
still
be
a
big
factor
given
our
current
sample
size
of
disc
golf
fans.
Below
are
the
preference
gaps
based
on
where
respondents
indicated
they
found
out
about
our
survey.

  • Many,
    if
    not
    most,
    respondents
    likely
    follow
    more
    than
    one
    of
    these
    media
    sources,
    so
    there
    is
    inherently
    a
    blurry
    line
    between
    these
    segments.
  • The
    respondents
    who
    found
    out
    about
    the
    survey
    from
    Foundation
    gave
    Discraft
    the
    largest
    positive
    preference
    gap
    overall.
    This
    makes
    sense
    as
    Foundation
    started
    off
    as
    a
    Paul
    McBeth-backed
    company
    and
    Brodie
    Smith
    maintains
    part-ownership,
    both
    of
    whom
    are
    Discraft-sponsored
    players.
    If
    Foundation
    had
    not
    promoted
    this
    survey,
    Innova
    would
    surely
    have
    separated
    itself
    from
    Discraft
    in
    terms
    of
    overall
    Fandom
    Score.
  • The
    largest
    negative
    preference
    gap
    came
    from
    Redditers
    expressing
    their
    dislike
    of
    Lone
    Star.
    Redditors
    might
    be
    more
    clued
    into
    controversies
    and
    instances
    of
    bad
    customer
    service.
    This
    may
    also
    have
    to
    do
    with
    the
    political
    preferences
    of
    our
    sample
    size
    that
    came
    through
    Reddit.
  • Redditors
    liked
    MVP
    the
    most.
    MVP’s
    marketing
    director,
    Andrew
    Johnson,
    confirmed
    they
    do
    enjoy
    interacting
    with
    fans
    on
    Reddit
    and
    have
    put
    resources
    into
    using
    r/discgolf
    as
    a
    marketing
    platform.
  • Respondents
    whose
    source
    was
    either
    Foundation
    or
    the
    Nick
    and
    Matt
    Show
    were
    more
    generous
    with
    their
    scoring
    than
    respondents
    who
    found
    out
    about
    the
    survey
    from
    other
    media
    sources.
  • Ultiworld
    respondents
    were
    more
    negative
    than
    the
    average
    respondent
    for
    nearly
    every
    manufacturer
    but
    stayed
    close
    to
    the
    average
    overall.
    This
    could
    be
    because
    they
    are
    the
    largest
    source
    of
    respondents
    so
    most
    define
    the
    average.

We
also
asked
the
more
straightforward
question,
“Which
company
is
your
favorite
disc
manufacturer?”


Which
company
is
your
favorite
disc
manufacturer?

  • Innova
    had
    the
    most
    votes
    for
    favorite
    manufacturer.
    This
    is
    not
    surprising
    as
    they’ve
    been
    the
    most
    dominant
    brand
    in
    the
    sport
    for
    many
    years
    (for
    example,
    click

    here

    for
    sales
    information
    from
    Infinite
    Discs,
    an
    online
    disc
    retail
    company).
  • MVP
    has
    rapidly
    risen
    from
    being
    a
    small
    niche
    manufacturer
    to
    one
    of
    the
    most
    popular
    brands
    in
    the
    sport.
    How
    many
    respondents
    chose
    MVP
    as
    their
    favorite
    manufacturer
    because
    of
    Lizotte?
    We
    can’t
    know
    that
    for
    sure,
    but
    of
    the
    552
    respondents
    who
    chose
    MVP
    as
    their
    favorite
    manufacturer,
    48%
    (265
    respondents)
    chose
    Lizotte
    as
    their
    favorite
    player.
  • Thirty
    different
    brands
    were
    chosen
    as
    favorites.
    Ten
    of
    these
    companies
    weren’t
    “making”
    discs
    five
    years
    ago.
    It
    will
    be
    interesting
    to
    see
    how
    many
    of
    these
    companies
    are
    still
    in
    business
    five
    years
    from
    now
    and
    whether
    there
    is
    room
    for
    another
    large
    manufacturer
    to
    emerge.

The
next
two
heat
maps
show
how
average
Player
Fandom
Score
differed
among
respondents
with
different
favorite
manufacturers,
a
potentially
useful
tool
when
considering
future
player
sponsorships.
The
first
map
displays
MPO
competitors
and
the
second
displays
FPO
competitors.
All
players
have
been
grouped
by
their
sponsoring
manufacturer
at
the
time
that
the
survey
was
taken.
The
players
at
the
bottom
were
not
sponsored
by
any
of
the
manufacturers
we
featured
in
this
table.

  • There
    is
    a
    positive
    correlation
    between
    the
    preference
    gaps
    of
    respondents
    and
    the
    player’s
    sponsor.
    This
    can
    be
    seen
    in
    the
    green
    chunks
    of
    cells
    along
    the
    diagonal
    from
    top-left
    to
    bottom-right.
  • Buhr
    is
    considered
    by
    many
    to
    be
    the
    best
    MPO
    free
    agent
    this
    summer.
    An
    example
    of
    using
    the
    data
    above
    is
    House
    of
    Discs,
    owner
    of
    several
    brands
    including
    Latitude
    64,
    Dynamic
    Discs,
    and
    now
    Discmania,
    could
    choose
    to
    sign
    Buhr
    to
    a
    brand
    that
    gives
    him
    the
    best
    preference
    gap.
    In
    this
    case,
    that
    would
    be
    Dynamic
    Discs.
    Their
    biggest
    MPO
    hole
    however
    is
    at
    Latitude
    64
    where
    Buhr
    has
    a
    significant
    negative
    preference
    gap.
    Another
    way
    of
    seeing
    this
    is
    Buhr
    could
    draw
    in
    new
    fans
    who
    otherwise
    were
    not
    interested
    in
    Latitude
    64.
  • Despite
    trying
    to
    leave
    Prodigy
    at
    the
    beginning
    of
    the
    season,
    and
    at
    of
    the
    time
    of
    writing
    seemingly
    poised
    to
    leave,
    Buhr
    still
    received
    a
    large
    positive
    preference
    gap
    from
    Prodigy
    fans.
    The
    Prodigy-sponsored
    players
    all
    had
    very
    large
    positive
    preference
    gaps
    with
    Prodigy
    fans.
    Isaac
    Robinson
    and
    Alden
    Harris
    tied
    at
    1.84
    for
    the
    largest
    preference
    gap
    of
    any
    player
    in
    the
    survey.
    Prodigy
    had
    the
    smallest
    sample
    size
    of
    the
    manufacturers,
    so
    that
    means
    fewer
    of
    their
    fans
    driving
    up
    the
    average
    whole
    pool
    Fandom
    Score.
    Innova
    had
    smaller
    preference
    gaps
    due
    to
    having
    the
    largest
    sample
    size
    and
    therefore
    influence
    on
    the
    overall
    average.
  • Players
    who
    are
    already
    popular
    to
    begin
    with
    had
    less
    room
    for
    improvement,
    so
    their
    positive
    preference
    gaps
    for
    their
    sponsor
    are
    pretty
    minor.
    Really
    popular
    players
    like
    Lizotte
    and
    Heimburg
    had
    modest
    preference
    gaps
    with
    their
    sponsors’
    fans.
    The
    same
    could
    be
    said
    for
    very
    unpopular
    players
    and
    negative
    preference
    gaps.
  • Many
    players
    have
    moved
    sponsors
    throughout
    their
    careers.
    This
    does
    not
    result
    in
    a
    consistent
    pattern
    of
    post-parting
    feelings.
    Fans
    of
    Ricky
    Wysocki’s
    former
    sponsors
    still
    give
    him
    better
    than
    average
    Fandom
    Scores.
    The
    same
    goes
    for
    Lizotte
    with
    Discmania.
    Dynamic
    Discs
    fans
    still
    give
    Emerson
    Keith
    a
    large
    preference
    gap
    even
    though
    he
    left
    them
    for
    Lone
    Star.
  • McBeth
    had
    a
    negative
    preference
    gap
    with
    fans
    of
    his
    previous
    sponsor,
    Innova.
    In
    fact,
    McBeth
    had
    negative
    preference
    gaps
    with
    nearly
    every
    manufacturer’s
    fans.
    As
    a
    result,
    the
    average
    Fandom
    Score
    for
    McBeth
    is
    held
    up
    by
    fans
    of
    Discraft.
    This
    trend
    is
    not
    unique
    to
    McBeth,
    as
    most
    players
    have
    negative
    preference
    gaps
    with
    nearly
    all
    manufacturers’
    fans
    other
    than
    their
    sponsors’.
  • Joel
    Freeman’s
    preference
    gap
    with
    Dynamic
    Discs
    fans
    is
    150%
    larger
    than
    his
    preference
    gap
    with
    fans
    of
    his
    sponsor,
    Innova.
  • One
    preference
    gap
    that
    jumps
    out
    is
    the
    0.19
    that
    Corey
    Ellis
    received
    from
    Discraft
    fans.
    He
    won
    a
    Major
    this
    season
    before
    polling
    began
    and
    Discraft
    fans
    still
    don’t
    passionately
    root
    for
    him.
  • An
    extreme
    case
    of
    low
    preference
    gaps
    is
    Andrew
    Presnell,
    who
    is
    the
    only
    player
    in
    both
    MPO
    and
    FPO
    with
    a
    negative
    preference
    gap
    with
    his
    sponsor’s
    fans.
  • For
    players
    with
    relatively
    low
    preference
    gaps
    from
    fans
    of
    their
    sponsor,
    it
    begs
    the
    question
    of
    whether
    this
    should
    inform
    sponsorship
    actions
    taken
    in
    the
    future.
    Perhaps
    specific
    individuals
    are
    a
    bad
    fit
    for
    the
    manufacturer’s
    fanbase.
    Perhaps
    the
    manufacturer
    hasn’t
    done
    a
    great
    job
    of
    promoting
    the
    individual.
    Or
    maybe
    the
    player
    hasn’t
    done
    a
    great
    job
    of
    promoting
    themselves,
    which
    seems
    to
    be
    where
    the
    onus
    for
    publicity
    typically
    lies.

 

  • For
    FPO,
    we
    can
    see
    some
    of
    the
    same
    patterns
    that
    we
    saw
    with
    MPO.
  • Generally,
    the
    positive
    preference
    gaps
    for
    FPO
    were
    not
    as
    large
    as
    for
    MPO.
    This
    could
    mean
    that
    respondents
    are
    less
    passionate
    or
    polarized
    about
    FPO
    players.
  • However,
    Natalie
    Ryan
    had
    the
    largest
    negative
    preference
    gap
    of
    any
    player,
    which
    came
    from
    fans
    of
    Dynamic
    Discs.
    She
    had
    a
    very
    low
    average
    Fandom
    Score
    to
    begin
    with,
    so
    having
    such
    an
    outlier
    negative
    preference
    gap
    is
    interesting.
    She
    has
    no
    ties
    to
    Dynamic
    Discs
    so
    why
    would
    Dynamic
    Discs
    fans
    dislike
    her
    that
    much
    more
    than
    the
    fans
    of
    other
    manufacturers?
    Perhaps
    this
    is
    just
    a
    result
    of
    the
    small
    sample
    size
    (74).
  • McBeth
    and
    Pierce
    are
    often
    spoken
    of
    in
    the
    same
    conversation
    because
    they
    dominated
    the
    same
    period
    of
    disc
    golf.
    They
    are
    also
    the
    highest
    paid
    players
    of
    their
    gender
    in
    the
    sport
    (as
    far
    as
    we
    know),
    are
    both
    sponsored
    by
    Discraft,
    and
    are
    the
    main
    faces
    of
    the
    brand.
    Pierce
    is
    a
    free
    agent
    coming
    off
    an
    injury
    that
    kept
    her
    out
    for
    much
    of
    the
    2022
    season
    and
    has
    been
    a
    focus
    of
    some
    intriguing
    FPO
    offseason
    sponsorship
    discussions.
    Whereas
    McBeth
    had
    a
    very
    high
    preference
    gap
    from
    Discraft
    fans
    (1.48),
    Pierce
    had
    a
    very
    low
    preference
    gap
    (0.17).
    Interestingly,
    Pierce
    had
    a
    higher
    rating
    bump
    from
    MVP
    fans
    than
    Discraft
    fans.
  • Fans
    of
    Pierce’s
    former
    sponsors
    (Prodigy
    and
    Dynamic
    Discs)
    gave
    her
    decidedly
    negative
    preference
    gaps.
    Hailey
    King
    received
    a
    very
    negative
    score
    from
    fans
    of
    her
    former
    sponsor
    (Discraft).
  • There
    were
    a
    few
    players
    who,
    like
    Pierce,
    received
    higher
    fandom
    scores
    from
    other
    manufacturer’s
    fans.
    Ohn
    Scoggins
    was
    more
    popular
    with
    MVP
    fans
    than
    Innova
    fans.
    Jennifer
    Allen
    was
    preferred
    by
    Prodigy
    fans
    over
    Innova
    fans.
    Both
    Henna
    Blomroos
    and
    Eveliina
    Salonen
    were
    preferred
    by
    Latitude
    64
    fans
    over
    Innova
    fans.
    Innova
    sponsors
    by
    far
    the
    most
    top
    FPO
    players.
    Perhaps
    this
    waters
    down
    the
    passion
    of
    fans
    to
    root
    for
    specific
    team
    members.
  • Tattar
    had
    the
    largest
    preference
    gap,
    which
    is
    all
    the
    more
    surprising
    because
    she
    had
    a
    very
    high
    average
    Fandom
    Score.
    This
    means
    that
    nearly
    all
    Latitude
    64
    fans
    gave
    her
    a
    10.

Thank
you
for
reading
this
lengthy
piece.
My
thanks
to
Karl
Lamothe
and
Josiah
Zoodsma
for
their
assistance
in
editing
this
piece
as
well
as
the
rest
of
the
StatMando
team
with
data
analysis
and
preparation.
Special
thanks
go
out
to
Josiah
who
reimagined
the
heat
maps
and
made
them
172.8%
more
understandable.
Once
again,
if
you
wish
to
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and
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Please
see
the
full
series
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2023
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by
following
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Links
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Series
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