2023 Fandom Survey: Fan Relation to Discs


Revealing
the
number
of
discs
survey
respondents
bought
in
the
past
year,
as
well
as
the
most
popular
tour/signature
discs

This
article
is
part
of
a
series
that
will
be
released
throughout
the
offseason
based
on
the
2023
Ultiworld
Disc
Golf
/
StatMando
Fandom
Survey.
If
you
wish
to
learn
more
about
the
survey
and
the
demographics
of
the
survey
respondents,
please
read

this
accompanying
article
.

Disc
golf
is
an
incredibly
unique
sport
in
that
the
equipment
we
use
to
compete
is
variable
and
personalized
for
each
athlete.
MLB,
NBA,
and
NFL
games
are
each
played
with
standardized
balls
regulated
directly
by
the
league.
There
isn’t
a
large
market
for
signature
series
basketballs
or
footballs
which
have,
for
instance,
a
Bruins
stamp
on
them,
as
these
are
not
what
the
professionals
actually
compete
with.
The
discs
that
professional
disc
golfers
use,
however,
can
be
from
any
range
of
manufacturers,
and
be
personalized
for
the
individual
player
through
special
stamps,
custom
dyes
and
sometimes
even
sharpie
drawings
from
friends.
Because
of
this,
a
major
driving
force
of
the
disc
golf
economy
is
the
discs
themselves,
which
come
in
a
seemingly
endless
combination
of
molds,
colors,
plastics
and
stamps.
In
this
article,
we
will
cover
the
disc-purchasing
habits
of
the
survey
respondents
and
look
to
see
what
affects
these
habits,
including
which
professional
disc
golfers
drive
disc
golf
sales
the
most.

First,
we
asked
survey
respondents
how
many
discs
they
currently
owned.


2023
Discs
Total
Percentage

  • The
    largest
    percentage
    of
    respondents
    own
    between
    26-50
    discs
    (19.2%),
    which
    is
    roughly
    a
    completely
    filled
    bag
    with
    up
    to
    a
    full
    set
    of
    back-ups.
  • Roughly
    21%
    of
    respondents
    indicated
    they
    owned
    more
    than
    200
    discs.
    4.4%
    of
    respondents
    indicated
    they
    owned
    over
    500
    discs!

Next
we
asked
survey
respondents
about
their
recent
disc
golf
purchases
by
asking
how
many
discs
they
purchased
over
the
past
12-month
period.


2023
Discs
12-Month
Percentage

  • Roughly
    half
    of
    respondents
    indicated
    they
    purchased
    between
    six
    and
    20
    discs
    in
    the
    past
    12
    months,
    which
    averages
    out
    to
    roughly
    one
    disc
    per
    month.
  • The
    highest
    option
    available
    for
    selection
    by
    respondents
    was
    31+
    discs
    (>
    2.5
    discs/month)
    which
    nearly
    500
    respondents
    (16%)
    selected.
    We
    will
    include
    an
    even
    higher
    option
    in
    subsequent
    surveys
    to
    better
    parse
    out
    these
    super-purchasers.

How
do
the
highest
disc
purchasers
differ
from
the
average
survey
respondent?
We
compared
the
493
respondents
who
purchased
over
30
discs
(referred
to
as
“super-buyers”
for
the
remainder
of
the
article)
in
the
past
12
months
with
the
overall
survey
results
and
found
that:

  1. The
    favorite
    manufacturer
    does
    not
    vary
    drastically
    among
    this
    group
    of
    super-buyers
    compared
    to
    the
    average.
    Innova,
    MVP
    and
    Discraft
    remain
    the
    top
    three
    favorite
    manufacturers
    with
    the
    order
    unchanged
    from
    the
    average
    survey
    respondent.
    Discmania
    saw
    the
    largest
    bump,
    with
    16%
    of
    super-buyers
    favoring
    this
    manufacturer
    compared
    to
    just
    11%
    for
    the
    overall
    survey.
  2. The
    favorite
    MPO
    player
    of
    the
    super-buyers
    also
    does
    not
    drastically
    deviate
    from
    the
    average
    survey
    respondent.
    Simon
    Lizotte,
    Calvin
    Heimburg,
    and
    Paul
    McBeth
    remained
    as
    the
    top
    three
    favorite
    players
    and
    the
    order
    is
    unchanged
    from
    the
    average
    survey
    respondent.
    Gannon
    Buhr
    saw
    the
    largest
    bump,
    polling
    at
    2.4%
    for
    favorite
    player
    among
    all
    respondents
    and
    5.3%
    among
    super-buyers.
  3. Super-buyers
    were
    far
    more
    likely
    to
    be
    an
    active
    PDGA
    member
    (82%)
    than
    the
    average
    survey
    respondent
    (65%).
  4. Super-buyers
    were
    more
    likely
    to
    consume
    disc
    golf
    media
    by
    watching
    the
    live
    broadcast
    (48%)
    compared
    to
    the
    average
    survey
    respondent
    (38%).
    Unsurprisingly,
    they
    also
    indicated
    they
    followed
    both
    MPO
    and
    FPO
    broadcasts
    more
    closely
    than
    the
    average
    respondent.
  5. Finally,
    super-buyers
    were
    far
    more
    likely
    to
    play
    disc
    golf
    daily
    (22%
    compared
    to
    9%)
    or
    more
    than
    once
    per
    week
    (53%
    compared
    to
    44%)
    when
    compared
    to
    the
    average
    survey
    respondent.
    This
    strong
    connection
    between
    how
    often
    one
    plays
    disc
    golf
    and
    how
    many
    discs
    they
    purchase
    can
    be
    visualized
    here:

Above
we
look
at
the
intersections
of
the
questions:
“How
often
did
you
play
disc
golf
in
the
last
year?”
and
“How
many
discs
have
you
bought
in
the
last
12
months?”
Each
column
of
the
heatmap
represents
the
percentage
of
respondents
for
each
category
of
playing
frequency
who
purchased
differing
numbers
of
discs
(columns
sum
to
100%).

  • For
    example,
    over
    half
    of
    the
    respondents
    who
    answered
    that
    they
    only
    played
    a
    few
    times
    in
    the
    last
    year
    bought
    1-5
    discs,
    but
    across
    survey
    respondents,
    just
    over
    17%
    identified
    they
    had
    purchased
    1-5
    discs
    in
    the
    last
    month.
  • The
    heatmap
    trending
    from
    top
    left
    to
    bottom
    right
    shows
    a
    strong
    correlation
    between
    disc
    purchasing
    and
    frequency
    of
    playing.
    Over
    40%
    of
    the
    players
    who
    indicated
    they
    played
    daily
    were
    in
    the
    super-buyer
    group,
    purchasing
    over
    30
    discs
    in
    the
    past
    12
    months.

Despite
the
recent
growth
in
the
purses
of
PDGA
and
DGPT
events,
professional
disc
golfers
often
require
the
support
of
sponsorship
deals.
Currently,
the
most
lucrative
of
such
sponsorships
are
with
disc
golf
manufacturers.
As
a
part
of
these
sponsorships,
disc
golf
manufacturers
often
sell
special
discs
affiliated
with
their
sponsored
players,
including
signature
series
discs
and
tour
series
discs.
Here,
we
asked
survey
respondents
if
they
had
ever
purchased
a
tour/signature
series
disc
for
an
array
of
professional
disc
golfers.
From
a
pre-selected
list
of
top-touring
professionals,
respondents
could
select
as
many
answers
as
they
wished
(Note:
for
this
survey
question,
all
players
included
in
the
Fandom
section
of
the
survey
were
included
except:
Anthony
Barela,
Aaron
Gossage,
Emerson
Keith,
Sai
Ananda,
and
Jessica
Weese.
These
players
were
accidentally
excluded
in
the
list
of
selectable
answers
and
have
been
excluded
from
all
subsequent
analysis).
2,891
respondents
filled
out
this
question,
of
which
212
(7.3%)
indicated
they
had
never
purchased
a
player’s
signature
series
disc.


2023
Signature
Discs
Lifetime

  • Paul
    McBeth
    had
    the
    highest
    percentage
    (54.2%),
    with
    over
    half
    of
    the
    respondents
    indicating
    they
    have
    purchased
    a
    tour/signature
    series
    disc
    of
    his.
    It
    is
    unsurprising
    that
    McBeth,
    who
    has
    over
    a
    decade
    of
    dominance
    in
    the
    sport
    including
    six
    World
    Championships,
    leads
    this
    category.
    However,
    it
    is
    still
    worth
    noting
    how
    successful
    McBeth
    has
    been
    in
    translating
    his
    on-the-course
    triumphs
    to
    disc
    sales
    across
    multiple
    manufacturers.
  • Simon
    Lizotte
    (50.3%)
    also
    comes
    in
    with
    over
    half
    of
    respondents
    purchasing
    at
    least
    one
    of
    his
    tour/signature
    series
    discs.
    McBeth
    and
    Lizotte
    have
    thoroughly
    separated
    themselves
    from
    the
    rest
    of
    the
    field
    in
    this
    category,
    with
    over
    a
    12%
    gap
    between
    second
    and
    third
    place.
  • Notably,
    three
    of
    the
    top
    five
    professionals
    on
    this
    list
    (McBeth,
    Wysocki
    and
    Heimburg)
    have
    at
    one
    point
    had
    their
    name
    on
    the
    Innova
    Destroyer,
    one
    of
    the
    most
    popular
    distance
    drivers
    of
    all
    time.
  • Paige
    Pierce
    leads
    the
    FPO
    field
    (32.6%)
    narrowly
    beating
    out
    the
    recent
    Major
    grand-slam
    winner
    Kristin
    Tattar
    (29.0%).
    These
    two
    FPO
    players
    have
    a
    substantial
    (>18%)
    lead
    over
    the
    next
    FPO
    player,
    Hailey
    King
    at
    11.4%.
  • Importantly,
    this
    question
    does
    not
    distinguish
    a
    fan
    who
    purchased
    one
    tour/signature
    series
    disc
    of
    a
    player
    from
    a
    fan
    who
    purchased
    over
    20
    tour/signature
    series
    discs
    for
    a
    single
    player.

These
results
are
heavily
influenced
by
the
length
of
time
the
professional
disc
golfers
have
been
touring.
To
better
gauge
recent
trends,
we
asked
survey
respondents
which
discs
they
purchased
in
the
last
12
months.
2,600
respondents
answered
this
question,
of
which
382
(14.7%)
indicated
they
did
not
buy
any
tour/signature
series
discs
of
the
listed
individuals
within
the
last
12
months.
In
addition
to
the
number
of
respondents,
the
rank
within
each
players’
specific
manufacturer
for
the
2023
season
is
viewable
by
hovering
over
a
specific
column.


2023
Signature
Discs
12-Month

  • With
    40.15%
    of
    respondents
    purchasing
    his
    tour/signature
    series
    disc
    in
    2023,
    Simon
    Lizotte
    dominates
    this
    category,
    with
    nearly
    twice
    as
    many
    respondents
    as
    any
    other
    player.
    Potentially
    fueled
    by
    the
    transition
    of
    his
    primary
    sponsorship
    shifting
    from
    Discmania
    to
    MVP
    in
    early
    2023,
    respondents
    had
    the
    opportunity
    to
    purchase
    tour
    series
    discs
    from
    both
    manufacturers
    in
    the
    last
    12
    months.
    Lizotte
    has
    clearly
    shown
    the
    ability
    to
    translate
    his
    recent
    DGPT
    victories
    and
    popular
    YouTube
    channel
    (almost
    200,000
    subscribers
    at
    time
    of
    writing)
    to
    disc
    sales.
  • Kristin
    Tattar
    and
    Paige
    Pierce
    remain
    the
    two
    FPO
    players
    with
    highest
    sales
    among
    respondents,
    but
    Tattar
    has
    a
    clear
    edge
    over
    the
    last
    12
    months,
    with
    nearly
    2.5
    times
    more
    respondents
    indicating
    they
    purchased
    her
    tour/signature
    series
    discs
    compared
    to
    Pierce.
  • Despite
    being
    ranked
    fifth-
    and
    sixth-highest
    in
    overall
    fandom
    scores,
    Matthew
    Orum
    and
    Ohn
    Scoggins
    both
    fall
    below
    5%
    of
    respondents
    purchasing
    their
    tour/signature
    series
    discs.
    Conversely,
    despite
    being
    ranked
    45th
    out
    of
    57
    players
    in
    average
    fandom
    score,
    Ricky
    Wysocki
    is
    still
    easily
    in
    the
    top
    ten
    in
    recent
    tour/signature
    series
    disc
    sales
    among
    respondents.
    Together
    these
    highlight
    how
    an
    average
    fandom
    score
    is
    not
    necessarily
    representative
    of
    how
    marketable
    a
    player
    is.
  • Players
    sponsored
    by
    Prodigy
    had
    a
    fantastic
    season
    on
    the
    course.
    Isaac
    Robinson
    and
    Gannon
    Buhr
    finished
    second
    and
    third
    respectively
    in
    MPO
    Player
    of
    the
    Year
    voting.
    Players
    sponsored
    by
    Prodigy
    collectively
    won
    two
    Majors,
    four
    Elite
    and
    four
    Silver
    events
    this
    season,
    with
    a
    large
    number
    of
    additional
    podium
    finishes.
    Despite
    this,
    their
    highest
    ranked
    player
    on
    this
    list
    for
    recent
    tour/signature
    disc
    sales
    is
    Isaac
    Robinson
    in
    15th.
    Is
    it
    possible
    that
    Prodigy’s
    low
    manufacturer
    fandom
    score
    (4.11)
    is
    contributing
    to
    lower
    disc
    sales
    of
    its
    top
    talent?
  • There
    are
    some
    players
    who
    have
    been
    actively
    partnering
    with
    manufacturers
    in
    recent
    years
    to
    generate
    their
    own
    line
    of
    discs
    for
    that
    manufacturer,
    such
    as
    Kevin
    Jones
    (Prodigy)
    and
    Drew
    Gibson
    (Finish
    Line
    distributed
    by
    Infinite
    Discs).
    Both
    of
    these
    players
    scored
    incredibly
    low
    in
    this
    survey
    question
    (2.9%
    and
    1.6%
    respectively).
    These
    surprisingly
    low
    numbers
    may
    be
    due
    to
    the
    wording
    of
    the
    question,
    as
    a
    player’s
    line
    of
    discs
    may
    not
    be
    considered
    their
    tour/signature
    series
    discs.
    We
    hope
    to
    clarify
    this
    point
    in
    future
    surveys.

The
fandom
of
survey
respondents
for
each
player
undoubtedly
affects
the
likelihood
of
them
purchasing
a
tour/signature
series
disc
for
that
player.
Which
touring
professionals
do
best
at
turning
high
fandom
scores
into
disc
sales?
To
gauge
this,
we
looked
at
all
respondents
who
gave
a
player
the
highest
possible
fandom
score
(10)
and
asked
what
percentage
of
them
purchased
a
tour/signature
series
disc
for
that
player
in
the
past
12
months.
This
is
a
metric
to
show
how
well
players
and
manufacturers
can
channel
fandom
for
that
player
into
disc
sales.
You
can
mouse
over
any
column
to
see
the
sample
size
(number
of
respondents
who
gave
this
player
a
Fandom
score
of
10)
as
well
as
the
change
in
percentage
of
respondents
buying
that
player’s
disc
relative
to
the
entire
group
(data
from
the
last
graph).
Note:
only
players
who
were
included
in
both
the
fandom
survey
and
the
disc
purchasing
questions
were
included
in
this
analysis.


2023
Fandom
10
buying
discs

  • It
    should
    come
    as
    no
    surprise,
    but
    every
    single
    player
    had
    a
    higher
    percentage
    of
    respondents
    purchasing
    their
    discs
    when
    looking
    at
    the
    subset
    of
    respondents
    who
    gave
    them
    a
    10
    on
    the
    fandom
    scale,
    relative
    to
    the
    whole
    group
    average.
  • Paul
    McBeth
    and
    Simon
    Lizotte
    again
    lead
    this
    category,
    with
    nearly
    half
    of
    respondents
    who
    rated
    them
    a
    10
    on
    the
    fandom
    survey
    purchasing
    their
    discs
    in
    the
    past
    12
    months.
  • Four
    players
    had
    greater
    than
    a
    20%
    increase
    in
    the
    percentage
    of
    respondents
    buying
    their
    tour/signature
    series
    discs
    when
    looking
    at
    this
    subset
    of
    respondents:
    Ricky
    Wysocki
    (+24.0%),
    Brodie
    Smith
    (+22.2%),
    Eagle
    McMahon
    (+21.4%),
    and
    Paul
    McBeth
    (+20.8%).
    These
    four
    players
    clearly
    do
    a
    fantastic
    job
    at
    marketing
    to
    their
    most
    enthusiastic
    fans.
  • Interestingly,
    the
    sixth-highest
    increase
    by
    this
    metric
    was
    seen
    by
    Natalie
    Ryan
    (+19.0%)
    who,
    despite
    having
    under
    100
    respondents
    give
    her
    a
    10
    on
    the
    Fandom
    score,
    saw
    20%
    of
    these
    respondents
    purchase
    her
    tour
    series
    discs.
    Players
    with
    a
    small
    but
    passionate
    fanbase
    are
    potentially
    well-positioned
    to
    see
    increases
    in
    their
    disc
    sales
    if
    their
    fanbases
    expand.
    Other
    examples
    of
    players
    with
    low
    disc
    sales
    (<5%
    of
    respondents)
    but
    much
    higher
    disc
    sales
    among
    their
    biggest
    fans
    (>15%
    of
    respondents)
    include
    Isaac
    Robinson,
    Niklas
    Anttila,
    Ezra
    Aderhold,
    and
    Maria
    Oliva.

  • The
    number
    one
    disc-seller
    amongst
    a
    manufacturer’s
    fanbase
    is
    a
    sponsored
    player
    of
    that
    manufacturer
    for
    all
    seven
    companies
    calculated
    above.
    Eagle
    McMahon,
    Gannon
    Buhr,
    Kristin
    Tattar,
    Simon
    Lizotte
    and
    Paul
    McBeth
    all
    see
    over
    60%
    of
    respondents
    who
    favor
    their
    primary
    manufacturer
    purchasing
    their
    tour/signature
    series
    disc
    in
    the
    last
    12
    months.
  • The
    prolific
    selling
    power
    of
    Simon
    Lizotte
    is
    on
    display
    here
    with
    him
    being
    in
    the
    top
    three
    sellers
    for
    six
    of
    the
    above
    seven
    manufacturers!
    For
    survey
    respondents
    who
    indicated
    Innova
    was
    their
    favorite
    manufacturer,
    only
    Calvin
    Heimburg
    had
    a
    higher
    percentage
    of
    respondents
    purchasing
    his
    discs
    than
    Lizotte.
    Similarly,
    Simon
    also
    ranked
    second
    for
    fans
    of
    Discraft,
    Latitude
    64
    and
    Discmania.
    Prodigy
    was
    the
    only
    sponsor
    that
    did
    not
    see
    him
    in
    the
    top
    three
    positions,
    with
    Prodigy
    fans
    having
    a
    great
    variety
    of
    different
    MPO
    players
    to
    support.
  • The
    cross-manufacturer
    marketing
    of
    the
    Trilogy
    family
    is
    on
    display
    with
    Ricky
    Wysocki
    and
    Kristin
    Tattar
    both
    in
    the
    top
    three
    for
    Dynamic
    Discs
    and
    Latitude
    64.
    Kristin
    Tattar
    was
    also
    second
    (behind
    Matthew
    Orum)
    among
    fans
    of
    Westside.

Thank
you
for
reading
this
piece
in
our
series
of
articles
analyzing
the
results
of
the
2023
Fandom
Survey.
Collectively,
these
data
highlight
the
array
of
factors
that
impact
disc
purchasing
of
the
Fandom
survey
respondents.
Which
of
these
results
surprised
you
most?
What
additional
information
pertaining
to
disc
purchasing
would
you
be
interested
in
seeing
analyzed
in
the
following
years?

I
would
like
to
thank
Jesse
Weisz
for
his
leadership
and
assistance
with
this
piece
as
well
as
the
rest
of
the
StatMando
team.
Special
thanks
to
Karl
Lamothe,
the
editor
of
this
series.
Once
again,
if
you
wish
to
be
notified
when
next
year’s
survey
is
ready
or
want
to
be
emailed
when
survey
results
are
released,
please

enter
your
email
address
here
.
If
you
are
interested
in
being
involved
in
the
survey
and
have
experience
in
polling
or
a
profession
related
to
studying
surveys,
please
get
in
touch
with
us
at

[email protected]
.

Please
see
the
full
series
of
2023
articles
by
following
these
links:

Links
for
the
2022
Fandom
Series
articles
can
be
found

here
.


  1. Josiah
    Zoodsma

    Josiah
    Zoodsma
    is
    a
    developmental
    neuroscientist
    based
    out
    of
    Philadelphia.
    When
    not
    at
    work,
    you
    can
    find
    him
    off
    the
    fairway
    at
    the
    local
    course
    or
    analyzing
    sports
    statistics.
    Josiah
    is
    a
    guest
    writer
    and
    data
    analyst
    for
    the
    Fandom
    Survey.
    He
    can
    be
    reached
    at

    [email protected]
    .

TAGGED:

Discmania
,

Discraft
,

Innova
,

Latitude
64
,

MVP
Discs
,

Prodigy
,

Ultiworld
Disc
Golf/StatMando
Fandom
Survey

PLAYERS:
,
,
,
,
,
,
,
,
,

Original source

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